The new campaign that pays homage to the professionals who ready to lend a helping hand even off-hours, relying as always on their Fiat Professional vehicle, is on air
The new multi-subject campaign dedicated to Fiat Professional, the FCA brand of vehicles that have been supporting professionals in their daily work and also off-hours for over a century, is on air. Everyone knows that there is always a friend, family member or neighbour in need of a favour in the most unlikely moments. And a true professional can take on any challenge, even the most unusual ones.
Created and made by the Leo Burnett agency, the communication campaign develops around the non-stop dedication of the professionals who can always count on the reliable vehicles of Fiat Professional. Not by chance, the Italian brand is the best partner for all trades, courtesy of a comprehensive, articulated range covering all working mission and a remarkable range of versatile trim levels. In other words, it is a “full liner” offering, with the right answer for all passenger or goods transport mission needs. All segments are covered, from car-derived vans to large vans, with all body types, load capacities and volumes, not to mention a complete choice of wheelbases, widths and height variants, in addition to high-efficiency engines and various fuels options.
The adverts were directed by Harald Zwart for Indiana Production, while the entire communication campaign was planned by the Starcom agency across various media (TV, radio, press and digital). It is being broadcast in Italy first before going live in other countries across Europe.
Follow the link to watch four instalment of the amusing series:
Turin, 20 September 2019